Three Great Reasons to Use Explainer Videos
The ability to rank searches on Google has come a long way. Currently, there is an algorithm that considers the amount of time visitors stay on your website, which is just one of several reasons that the use of online videos is growing exponentially. One of the types of videos being used is explainer videos. These videos are an excellent marketing tool that can bring quite a bit of attention to your website –attention that will boost your sales and clarify your product. Here are 3 specific reasons for why explainer videos are good for your business’s website.
Explainer Videos are Easy to Share
Just because the explainer video is on your website does not mean that it has to stay on your website. With the advent of video hosting sites like YouTube and Vimeo, you can upload your videos and assign keywords to draw interest to them. Videos, unlike web pages, are easily shared, and people are more likely to share and watch videos on the Internet than read text blocks on a website.
Explainer Videos Clarify Your Purpose
80% of those who watch an explainer video seek more information about that product or service. This means that, if you employ the use of explainer videos, the majority of visitors who check out your website are getting a clear idea of what it is that you’re trying to explain. After all, if the content is confusing, viewers are much more likely to move on to another website that is clarified well.
Explainer Videos Drive Traffic and Create Better Rankings
Viral videos are a phenomenon that isn’t going away anytime soon. The right explainer video can get a lot of views in a short amount of time and bring more and more viewers to your website. Having unique explainer videos rather than page after page of text means more exposure; and more exposure means more consistent traffic. In fact, websites with videos rank higher in Google universal searches than those that do not. It’s hard to argue with numbers.
If you’d like to learn more about the myriad of benefits of using explainer videos, please do not hesitate to contact us.